Why Your Ads Work and Your Sales Don't
Juliet ClarkPublished on: 29/10/2026
Your ad is doing its job. The leak is downstream. Walk your funnel end to end and find where readers quit.
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Juliet Clark
How to Reverse-Engineer Your 2027 Publishing Calendar
Juliet ClarkPublished on: 22/10/2026
Stop planning forward. Start from your 2027 release dates and count backward to build a calendar that holds.
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The Author's Q4 Reality Check: 5 Things to Fix Before January
Juliet ClarkPublished on: 15/10/2026
Five quick fixes authors should make this October so January book buyers land on a funnel that actually works.
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Book Awards Aren't Vanity — If You Use Them Right
Juliet ClarkPublished on: 08/10/2026
A book award is only worth what you do with it. How to pick legitimate programs and use one win all year.
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